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Grow your network on LinkedIn.

With more than 1 billion professionals worldwide, LinkedIn is the go to platform to target decision makers. LinkedIn allows laser targeting of decision makers, influencers and future leaders — the exact people you need to be in front of to grow your business.

We work with you to optimise your LinkedIn profile, grow your network with your ICP, book more meetings and close more deals.

LinkedIn profile optimisation

We audit your LinkedIn profile and provide recommendations on how we can take it to the next level because we know that first impressions count. We focus first on a professional headshot and banner image. We then focus on professional copywriting for your headline and about section and we ensure that your experience, skills, etc. are up-to-date.

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Define your TAM and ICP

Once your LinkedIn profile is looking perfect, we focus on defining your Total Addressable Market (TAM), Ideal Client Profile (ICP) and which accounts (companies) and people you'd like to connect with to grow your network. We use advanced tools like LinkedIn Sales Navigator and Apollo to identify your ICP based on location, industry, job title, number of employees, revenue, technology and other signals.

LinkedIn outreach

Once we have your ICP defined and a list of prospects, we start our LinkedIn outreach where we contact ~50 people per day. Once they've accepted your connection request, we send them a short, personalised (non-spammy) thank you message, briefly mention your value proposition and share some content or suggest a meeting if it makes sense. We also monitor any replies and can reply on your behalf or notify you for you to reply directly. In addition to sending connection requests, we can also view their profile, like their posts and engage with them in other ways.

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LinkedIn analytics

We're 100% data-driven and we will provide you with your connection request to acceptance rate, reply rate and interested rate. We'll also track your LinkedIn followers and how your posts are performing in terms of impressions and engagement (i.e. reactions, comments and reposts). We highly recommend being active on LinkedIn and posting 3+ per week to maximise your LinkedIn lead generation. 

Award-winning and accredited.

We're accredited HubSpot and Google Partners.

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4.9/5 star Google reviews.

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Our clients love us.

Check out our results working with Spatial Property Styling and ActivePipe!

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Content Chemistry has been instrumental in the successful development of Spatial’s marketing strategy and its execution. Under the guidance of Nathan and his team, we identified clear marketing goals and a pathway to achieve our broader business objectives.

Laura Ugarte, Head of Marketing, Spatial Property Styling

Content Chemistry provides an exceptional service. They are passionate about HubSpot, know it inside out and know how it should be setup to achieve business objectives. Can't recommend them enough!

Harry Marsden, Global Marketing Manager, ActivePipe

Content Chemistry took into account our existing budget and worked with us to ensure we got results based on our starting point. They supported us to create an engaging sales funnel, landing page, and multiple other ways to utilise HubSpot effectively.

Rebecca Grainger, Founder, triiyo

Not only is Nathan a super nice guy, empathetic and reliable — he has a few marketing tricks up his sleeve that you NEED to know about. I had a great time working with him and hope to do so again in future.

Anthony Bekker, Managing Director, Biztech Lawyers

Content Chemistry were fantastic to deal with for our company's digital strategy, content and advertising/marketing. Nathan and his team are extremely knowledgeable, professional and responsive.

Darren O'Hanlon, Director & Co-Founder, Ocian

Content Chemistry is able to offer a complete service — SEO, content, website development and management of our CRM system. For a company our size this is the perfect solution.

Hendrik Karsten, Managing Director, Karstens

We are seriously over the moon with the new Property HQ and for all of the hard work and passion Content Chemistry has invested in the site. Property HQ has gone on to cement a strong foundation among its peers.

Piers Kennard, CEO, Property HQ

Frequently Asked Questions

Do I need LinkedIn Sales Navigator?

No, but it's highly recommended because it allows for much more advanced filters and increased daily limits for connection requests, messages, likes, profile views, etc. Our pricing does not include your LinkedIn Sales Navigator plan.

Does this include thought-leadership LinkedIn posts?

No, but this is something we might offer as an add-on in the future.

Who is a good-fit for LinkedIn lead generation?

CEOs, Founders, CXOs and marketing and sales leaders who want to grow their network and personal brand on LinkedIn.

Who is Content Chemistry?

We're an award-winning digital marketing agency, HubSpot Platinum Solutions Partner, Google Partner and Microsoft Partner.

We help CEOs and CMOs to build a revenue-focused marketing and sales engine.

Our team are based in Brisbane, Gold Coast, Sydney and Adelaide.

We were founded in March 2019.

Why should I go with Content Chemistry?
  1. We don't have Account Managers who aren't on the tools (but are more like an inbox). Each of our Digital Marketing Specialists are 100% on the tools, they are your experts and you have direct access to them via email, phone or Zoom anytime.

  2. We obsess over the data. Every week and month, we interrogate the numbers to ensure that we're stretching your dollar as far as we can. The data also informs our strategy for your business. We're flexible and certainly not set-and-forget. We know that when you win, we both win.

  3. We don't lock you in to long term lock-in contracts. Our contracts are typically 6 months depending on which services you need. 

  4. We're an accredited HubSpot Platinum Solutions Partner and Google Partner.
Who is a good-fit for Content Chemistry?

A good-fit for Content Chemistry is a B2B or B2C business with annual revenue of $1M+ who need leads and want to invest in their marketing to scale. 

Who is a bad-fit for Content Chemistry?

A bad-fit for Content Chemistry is a business with annual revenue of less than $1M who does not need leads and who has more of a transactional product/service (e.g. eCommerce). 

Do you charge any one-off or extra setup fees?

No we don't. Even though we invest a lot more time and effort in month 1, we don't charge you extra for that. 

Ready to rain down some leads?
Book a Free Marketing Strategy Session