Digital marketing that drives leads 24/7

As digital marketing strategists, we craft digital marketing campaigns that drive website traffic, educates your audience, converts more leads and builds authority. As our name suggests, content marketing is our thing; it’s what we’re passionate about. Be it an in-depth blog post on your niche, an eBook that adds value or an email series that informs — we love content. We work hard to understand your customers better than they know themselves and then provide content that delights.

1.

Define your SMART goals

Why do you want to produce content? How is content linked to your business goals? How will you measure success?

2.

Conduct buyer persona research

To develop a successful content strategy, we need to clearly define your target audience, also known as your buyer persona. By knowing your target audience, we can produce more relevant and valuable content that your audience will read and love.

3.

Do a content audit

We’ll audit your existing content and categorise it by topic, customer journey stage, sales funnel stage and buyer persona, to understand where you’re at and what the gaps are.

4.

Generate content ideas

We’ll work with you to brainstorm what your buyer personas are interested in reading, what your competitors are doing and what’s trending on Google and social media.

5.

Determine the type of content

There are a variety of options out there for content you can create, including blog posts, eBooks, case studies, cheat sheets, infographics, videos, podcasts and more. We’ll work with you to see what’s going to give you the best bang for your buck.

6.

Publish, manage and promote your content

With the help of an editorial calendar, you'll be on the right track for publishing a well-balanced and diverse content library on your website. A solid social media and email marketing calendar will help to get your awesome content out there.

7.

Track, measure, learn, rinse and repeat

Being data-led in everything we do, we’re constantly tracking performance and adjusting to optimise results. There’s no set and forget with us. We’re actively interested in quality content that works hard to drive revenue for your business.

Content Chemistry has been instrumental in the successful development of Spatial’s marketing strategy and its execution. Under the guidance of Nathan and his team, we identified clear marketing goals and a pathway to achieve our broader business objectives.

Laura Ugarte, Head of Marketing, Spatial Property Styling

Content Chemistry provides an exceptional service. They are passionate about HubSpot, know it inside out and know how it should be setup to achieve business objectives. Can't recommend them enough!

Harry Marsden, Global Marketing Manager, ActivePipe

As an early stage startup I needed to know what I didn't know. Their team was thorough, detailed, attentive and extremely knowledgeable. It's been a great experience and we've had some quick wins almost from day 1.

Emma Jones, CEO & Founder, Project F

Content Chemistry took into account our existing budget and worked with us to ensure we got results based on our starting point. They supported us to create an engaging sales funnel, landing page, and multiple other ways to utilise HubSpot effectively.

Rebecca Grainger, Founder, triiyo

Not only is Nathan a super nice guy, empathetic and reliable — he has a few marketing tricks up his sleeve that you NEED to know about. I had a great time working with him and hope to do so again in future.

Anthony Bekker, Managing Director, Biztech Lawyers

Content Chemistry were fantastic to deal with for our company's digital strategy, content and advertising/marketing. Nathan and his team are extremely knowledgeable, professional and responsive.

Darren O'Hanlon, Director & Co-Founder, Ocian

Content Chemistry is able to offer a complete service — SEO, content, website development and management of our CRM system. For a company our size this is the perfect solution.

Hendrik Karsten, Managing Director, Karstens

We are seriously over the moon with the new Property HQ and for all of the hard work and passion Content Chemistry has invested in the site. Property HQ has gone on to cement a strong foundation among its peers.

Piers Kennard, CEO, Property HQ

Nathan was great to deal with and still is. Very professional and capable operator. Was quick to pick up on our unique requirements and listens to what we need. Provided service inline with our expectation.

Nathan Kinder, Sales Engineer, Aloha Pools

A digital marketing agency that delivers ROI.