Reach your customers on the world’s largest professional network
Define your SMART goals
Why are you using LinkedIn? Is it to build brand awareness? Lead generation? Recruitment? To build authority? These overarching goals will inform your LinkedIn strategy and help drive results.
Conduct buyer persona research
To develop a successful LinkedIn Ads strategy, we need to clearly define your target audience, also known as your buyer persona. Who are they? What are they interested in? Where are they located? What’s their job title, industry and seniority? LinkedIn provides rich demographic data that enables you to be hyper-targeted with your advertising spend.
Research your competitors
What’s your competition doing with LinkedIn Ads? We’ll analyse the quality of their content, post frequency, content mix, followers and engagement on posts (likes, comments and shares).
Generate content ideas
We’ll work with you to brainstorm what type of content your buyer personas are interested in consuming on LinkedIn. Do you have any blog posts that could be repurposed into a SlideShare, eBook or video? What topics will build your authority in your niche or industry?
Audit your LinkedIn Company Page and Campaign Manager
We’ll audit your LinkedIn Company Page to ensure that you’re not missing any opportunities to build you brand. We’ll also review your Campaign Manager account to check that you’ve got your conversion tracking, pixels and integrations set up properly. Finally, we’ll assess your account structure, campaign groups, campaigns, ads and bidding to ensure that everything is optimised and ready to go.
Set up a mix of campaigns
To turn your network into paying customers, we’ll devise a lead generation strategy using LinkedIn Lead Ads split across different audiences. We’ll complement it with some Sponsored Content, Text Ads and Sponsored InMail depending on your business goals.
Track, measure, learn, rinse and repeat
Being data-led in everything we do, we’re constantly tracking performance and adjusting to optimise results. There’s no set and forget with us. Using LinkedIn’s campaign performance data, we actively manage and monitor each campaign group, campaign, ad, like, comment and share.