Turbocharge your business with Google Ads
Define your SMART goals
Have you dabbled in Google Ads previously? What is your initial focus — traffic or conversions — or a bit of both? We’ll workshop some goals to keep us focussed and on track.
Conduct buyer persona research
To develop a successful Google Ads strategy, we need to clearly define your target audience, also known as your buyer persona. What are they searching for? What device are they using? When and where do they search? What stage of the customer journey are you targeting? Do you have an offer or solution that solves their problem?
You don’t want to be paying for clicks for people that aren’t the right fit for your business. You want to attract people who need what you sell and can become leads, and later, customers. We’ll help you to identify which topics and related keywords make the most sense for your business. We’ll audit which keyword match types you’re currently using and we’ll find the sweet spot between impressions, competition and relevancy. We’ll come up with a strategy to stretch your budget and maximise results.
Audit your account structure, bidding and negative keywords
We’ll audit your existing account structure which is key to success. Keywords, ads and ad groups in each campaign should be tightly related. In turn, Google will reward you by lowering your advertising costs. We’ll also review your bidding structure, cost-per-click (CPC), quality score and negative keywords to ensure that you’re not wasting a cent.
Research your competition
What’s your competition doing with Google Ads? What keywords are they targeting? What do their ads look like? How much are they spending and how much traffic are they generating? These insights will help to inform your Google Ads strategy and provide an industry benchmark.
Write killer attention-grabbing ads
According to advertising guru, David Ogilvy, on the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. This is especially the case when it comes to pay-per-click (PPC) advertising. Headlines are as close to a magic bullet as you’re going to get. We’ll help you to write strong headlines that sell.
Optimise your landing pages
A perfect account structure, bidding strategy, keywords and killer headlines are all wasted without an optimised landing page. This is where your sending your customers and it’s what you’re paying for. This may seem really obvious, but many businesses forget this and send all of the Google Ads straight to their home page. Landing page copywriting and design is key to conversions. It’s also key to a great Google quality score which drives down your costs. A win-win.
Implement conversion tracking and remarketing
Without conversion tracking properly set up, you’ll never know what’s working and what’s not. We’ll audit your conversion goals and ensure that everything is set up properly, including call tracking. We’ll also set up remarketing, which shows ads to customers who have already visited your site. Remarketing is a no brainer and helps to build brand awareness after your customers leave your site. It also happens to have really high click-through-rates and conversion rates.
Track, measure, learn, rinse and repeat
Being data-led in everything we do, we’re constantly tracking performance and adjusting to optimise results. There’s no set and forget with us. Using Google’s detailed reporting and analysis tools, we actively manage and monitor each campaign, ad group, ad and keyword.