Your trusted marketing partner.

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Collaborative and creative.

We partner with a variety of businesses who typically don't have a marketing team, we tend to bolt on and deliver a variety of services that are difficult or not efficient to deliver in-house. We spend the time to understand your business inside-and-out so that we can deliver creative solutions for your specific pain-points. We truly see ourselves as a long-term business partner, not just a vendor.

Content Chemistry was founded by Nathan Reiche in 2019 after 14 years working corporate-side as a Marketing Manager, freelance Digital Marketing Strategist and Head of Marketing for a proptech startup.

Nathan worked with a variety of traditional creative agencies over the years when he was on the client-side and saw a real need for a digital marketing agency that was data-driven and focused 100% on ROI. Nathan saw the opportunity to offer end-to-end inbound marketing services underpinned by HubSpot’s CRM, sales, marketing and website CMS platform.

Nathan decided to become a HubSpot Solutions Partner in July 2018 because they best aligned with the type of agency he wanted to be — an inbound marketing agency that's focused on creating content that educates, entertains and adds value to prospects and customers. Content Chemistry instantly became a HubSpot Silver Solutions Partner in July 2018, a HubSpot Gold Solutions Partner in July 2020 and a HubSpot Platinum Solutions Partner in April 2023! 🏆

The name Content Chemistry was born from the idea of being content (and customer) focused. In other words, we want to educate and solve the problems of people, rather than bombarding them with disruptive salesy messaging. We couple that content with a scientific chemistry-like approach that ensures that your content is targeted to the right people, in the right place at the right time. And there you go!

Originally based in the Mornington Peninsula in Victoria, we relocated to Sydney in March 2019.

Our team are 100% remote (which is how we like it!) and are based in Brisbane, Gold Coast, Sydney, Wollongong and Adelaide.

Nathan Reiche

CEO & Founder

Nathan leads the Content Chemistry team and brings over 19 years' client and agency-side experience in Sydney, Melbourne, France and Monaco. He's worked on big-budget million dollar corporate campaigns and startup launches on a shoe-string budget. He brings an in-depth understanding of what it takes to deliver great results, from the high-level strategy right through to the campaign execution. Nathan is passionate about content/inbound marketing, SEO and sales funnels and he's a self-confessed data nerd. And yes he's been told that he looks like Roger Federer.

Lana Reiche

CFO

Lana dots the i’s and crosses the t’s at Content Chemistry and she keeps the business on track. She brings 14 years’ experience in accounting and office management, having worked at a variety of accounting firms in Melbourne and Sydney. Born and bred on the Mornington Peninsula in Victoria, Lana loves the beach, travel, photography and is obsessed with cavoodles.

Samuel Cheong

Senior Digital Marketing Specialist

Originally based in Kuala Lumpur before making the jump to Adelaide, Samuel has a broad range of experience in both marketing and sales. He started his career with financial services startup Tune Group, owned by Tony Fernandes of AirAsia. He then ventured into sales with real estate agency Reapfield Group and led the sales team at Colony Coworking, a luxury coworking space in the heart of Kuala Lumpur.

He’s passionate about inbound marketing, HubSpot and helping businesses grow. He holds a Bachelor of Business Management (Marketing) from the University of Queensland. He loves great coffee and Malaysian food.

Montana Soldatic

Digital Marketing Specialist

Montana brings her agency experience working with a diverse range of clients in a broad range of sectors. Tailoring her marketing approach with strategic outcomes in mind, Montana pioneers an adaptable and agile process, based on her client’s needs.

Project Management, content creation and KPIs are her greatest joy (along with her passion for fashion — just wait, you’ll see).

Montana holds a Bachelor of Design & Media, Graphic & Textile Design from the University of NSW. Montana is committed to successful results, tackling challenges head-on and giving every opportunity her fullest.

Abigail Hanrahan

Graphic Designer

Designer, developer, wife, Pommy, online shopper extraordinaire, Pinterest addict and cat lover, Abby began her design career in London. Her flair for graphic design travelled with her to Australia, where she has worked with a range of clients. Putting her all into every commission, Abby's passion is to create designs of both beauty and purpose — pencil in one hand, coffee in the other!

Your trusted marketing partner.

Collaborative and creative.

No long-term lock-in contracts.

Our story.

Our values.

1.

Keep our word

We never miss a deadline because we have a deep respect for your time and money. If we hold up our end of the bargain, we know that you're much more likely to succeed and partner with us long-term. We do what we say and we always act with integrity.

2.

Never stop learning

The only constant is change and that's especially so when it comes to digital marketing and technology. We stay curious and up-to-date with the latest trends and research so that your business can maintain its competitive edge.

3.

Don't forget to laugh

There's more to life than work and we like to remember the big picture. We have fun and we enjoy what we do and who we work with.

4.

Can do attitude

We're 100% focussed on your business' growth which is why we stay versatile. We're not fixed to old-school methods and tactics but we let the data do the talking and keep ourselves open-minded and adaptable.

5.

Results are everything

We understand the value of a dollar and how important it is to stretch it. especially when a business is starting out. We hold ourselves accountable to driving results and ROI for your business.

6.

Humility and respect

We always treat our clients and partners with humility and respect, and we expect the same in return.